Gucci is synonymous with a fascinating legacy, a living history of fashion almost a century later after its founding

Offering exclusivity while creating an inclusive culture, alternating classic and very trendy products and meeting the expectations of young consumers as much as possible, these are some of the strategic elements that Gucci is currently following to achieve an explosive growth that is repositioning it with a wide visibility and popularity among the new generations. In this context, Setdart presents an auction of 55 lots of the iconic Italian brand in which stand out the bags, objects of cult and desire for fashion lovers.

The history of Gucci is a fascinating narrative that is intertwined with the evolution of modern fashion. From its modest beginnings in 1921 as a small leather goods store to becoming a global luxury powerhouse, Gucci has maintained an impeccable reputation for exceptional craftsmanship, unparalleled innovation and unmistakable style.

The logo of the two intertwined G’s comes from the name of the brand’s founder, Guccio Gucci, a young Florentine who, impressed by luxury, opened in the 1920’s, in his hometown, an artisan store selling handbags, tricolor belts and moccasins handcrafted in leather. With the help of three of his sons – Aldo, Vasco and Rodolfo – Guccio beganexpanding thecompany by opening branches in Milan and Rome. After the end of World War II, with the world and the economy reawakening, the brand began its internationalization by establishing a branch in New York.

Gucci products soon became a favorite of the Italian elite, and its status was cemented when European royalty and Hollywood celebrities began to wear its creations.

Over the years, Gucci has dressed some of the most influential names in entertainment, fashion and culture. From Audrey Hepburn Grace Kelly, Elizabeth Taylor to Jacqueline Kennedy Onassis, the brightest stars have been photographed with Gucci’s iconic bags, shoes and accessories, creating moments that have remained engraved in the collective memory.

One of the most prominent names is Tom Ford, whose creative direction in the 1990s revitalized the brand with his sensual and provocative aesthetic, redefining fashion at the time and establishing Gucci as a symbol of glamour and sophistication.

More recently, Alessandro Michele has taken Gucci to new heights with his eclectic, maximalist approach. Since taking over as creative director in 2015, Michele has transformed the brand with his quirky and romantic aesthetic, combining vintage elements with contemporary touches to create a unique take on fashion that has captivated a new generation of fans.

Gucci’s history is marked by legendary collaborations and defining moments in fashion. In the 1960s, the “Jackie” bag became a symbol of elegance thanks to its association with the iconic first lady Jacqueline Kennedy. In the 1970s, the brand introduced the famous double G pattern, which has become an emblem of status and sophistication.

Today, Gucci continues to be the preferred choice of movie stars, musicians, athletes and opinion leaders around the world. Its bold designs, impeccable craftsmanship and commitment to innovation have secured its place as one of the most influential and admired brands in the fashion industry.

From runways to red carpets, Gucci handbags are a symbol of status and style, a statement of elegance and distinction that transcends passing trends. With each creation, Gucci reminds us that fashion is more than clothes and accessories; it is a form of expression, a manifestation of individuality and a tribute to beauty and creativity.

Setdart’s May 2nd auction is a tribute to Gucci, a brand that has left an indelible mark on the history of fashion.